The insights you should have

We help companies comb through big data sets and realize otherwise hidden trends, opportunities and threats to their business.

The Benefits of UX Research in Supporting Responsible AI Practices

In the era of AI, responsible and ethical use of technology is crucial. We highlight the benefits of UX research in supporting responsible AI practices. Responsible AI involves adhering to ethical principles, legal requirements, and societal norms. By integrating UX research with responsible AI practices, organizations can enhance transparency, mitigate bias and discrimination, and make ethical decisions.

Davide Gentile, Amin Azad

7/17/2023

Featured Blog: Exploring user interaction challenges with large language models

We’re using AI assistants and large language models everywhere in our daily lives. But what constitutes this interaction between person and machine? SRI Graduate Affiliate Davide Gentile writes about the virtues and pitfalls of user experience, highlighting some ways in which human-computer interaction could be made clearer, more trustworthy, and overall a better experience—for everyone.

Davide Gentile

3/22/2023

The integration of UXR in Conversational AI

Discover the transformative power of Conversational AI and how integrating User Experience Research (UXR) can unlock efficiency, personalization, and customer satisfaction. Learn about the benefits, services, and expertise we offer to help you harness the full potential of Conversational AI in your organization's user-centric strategy.

Davide Gentile, Amin Azad

2/20/2023

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